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Houlihan Lokey Advises Qology Direct Holdings


Qology Direct

Houlihan Lokey is pleased to announce that Qology Direct Holdings, Inc., a portfolio company of Falcon Investment Advisors, LLC, has been acquired by Centerfield Media Holdings, LLC, a portfolio company of H.I.G. Growth Partners, LLC. Houlihan Lokey served as the exclusive financial advisor to Qology.

Qology Direct provides brand-focused digital marketing internet services, as well as value-added, back-end sales support services, to leading cable, internet, telecom, and wireless companies. By using online marketing tactics that deliver results from start to finish, Qology keeps in mind the total satisfaction of both their partners and the consumer. At the core of Qology's business model lays the principle of positive consumer engagement, while user experience is found at the forefront of every company decision. Qology's creative yet analytical professionals and technology have been used along with an expertise in direct marketing to create a leading performance-based marketing company.

Centerfield develops intelligent digital advertising technology focused on real-time, biddable media which enables targeting and acquisition of high-performing, high-lifetime-value customers for its clients across numerous industries. The company's sophisticated marketing technology platform leverages Big Data and optimizes each part of the customer acquisition process, from initial view through offline sale, in real time, for the highest possible return on advertising spend.

With offices in Boston and New York and $2.9 billion raised through five funds, Falcon Investment Advisors provides innovative capital solutions, typically ranging from $25 million to $75 million, to middle-market companies. Since its founding in 2000, Falcon has invested in more than 80 companies in a broad range of industries to support acquisitions, recapitalizations, buyouts, and organic growth.

H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with $21 billion of equity capital under management. H.I.G. seeks to make both majority and minority investments in strong, growth-oriented businesses located throughout North America, South America, and Europe. H.I.G. considers investments across all industries, but focuses on certain high-growth sectors where H.I.G. has extensive in-house expertise, such as technology, healthcare, internet and media, consumer products, and technology-enabled financial and business services.

Houlihan Lokey's Business Services Group offers M&A advisory, capital raising, valuation, and corporate restructurings to public and private companies. The group's dedicated team of more than 25 professionals covers a broad array of sectors, including marketing services, information services, business process outsourcing, human resources outsourcing, IT services, facilities management, rental services, auto retail services, and transportation & logistics. The Business Services Group employs an integrated approach across the firm's industry and product groups to bring the highest level of knowledge, services, and relationships to our clients. The group maintains deep, senior-level relationships with major strategic and financial buyers of professional and technology-enabled services companies, as well as large, public and private company thought leaders within the industry.