Private Funds Group (PFG)
PFG provides strategic advisory and placement agency services to alternative investment managers globally.
A More Strategic Alternative to Legacy Options
The PFG team brings together extensive fundraising and in-house operating experience. Through this unique combination, we seek to maximize the efficiency and effectiveness of the fundraising process for general partners and provide tailored advice on the development and implementation of strategic initiatives designed to improve market positioning, investor relationships, and fundraising effectiveness over the longer term. This is a unique alternative to legacy placement agency options.
Extensive Fundraising Experience
With over 100 years of collective experience, the PFG team has contributed to the organization and raising of 221 funds aggregating more than $334 billion. Through this experience, we have developed a broad set of limited partner relationships across the globe. In addition, we have demonstrated a proven ability to transform these relationships into documented partnerships with investors from across the limited partner spectrum. These proven partnerships include investors ranging from the large pension and sovereign wealth funds to smaller family offices and high-net-worth individuals.
Focus and Flexibility of a Boutique
PFG is operated by a focused team of industry veterans with a broad base of industry experience dating back to 1994. The team is dedicated to providing de-conflicted agency services and bespoke, client-focused solutions to a select group of general partners. We do not employ a portfolio approach to raising funds—the success of every mandate we undertake is equally important.
Perspective and LP Relationships of a General Partner
With 60 years of combined in-house experience at leading alternative investment management firms, including The Carlyle Group and Advent International, the PFG team has developed a differentiated perspective from that of traditional placement agents. In addition to managing a variety of traditional fundraising processes, our team members have been actively involved in the design and implementation of broader business development, sales, marketing, and investor relations activities. Through this experience, we have developed strategic relationships with limited partners and provided general partners with sustained competitive advantage.
Private Corporate Capital Fundraising Services
PFG primarily focuses on private equity and private credit managers. The team seeks to provide customized solutions to address client needs, providing a range of services from selective distribution-only mandates to full-service, multi-cycle, combined fundraising and advisory mandates. In addition, PFG has raised direct coinvestment capital for general partner clients. The team has advised on 22 mandates since 2014, including follow-on fundraises and product extensions for established brands and initial fund offerings for emergent private equity firms. According to Preqin, PFG was the leading agent for emergent private equity firms from 2015 to 2017.
Contact the Global Co-Heads of the Private Funds Group