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Simon Croft-Baker
Managing Director
T +44 (0) 20 7747 7579
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Mr Croft-Baker is a Managing Director in Houlihan Lokey’s Consumer, Food & Retail Group and covers the leisure and gaming sector. He is based in the firm's London office.

Prior to joining Houlihan Lokey, Mr Croft-Baker was a Managing Director at McQueen Ltd, a London-based independent advisory firm, which was acquired by Houlihan Lokey in 2015. Mr Croft-Baker has nearly 20 years of experience in corporate finance, having advised both private and public clients on a variety of domestic and cross-border transactions.

Mr Croft-Baker graduated from Bristol University with a degree in Modern Languages and joined the transaction execution team at Robert Fleming, which was subsequently acquired by Chase Manhattan.